News articles, research, tips and information about online video marketing and communications.

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6 Ways To Get More Out Of Your Video Content
March 09, 2010
Reel Social Media
Online video can be optimized by placing a transcript of the video content onto a blog or website and incorporating captions into the video content.
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Web Video Advertising Hurdles for 2010 - New Media Minute
March 09, 2010
ReelSEO - Daisy Whitney
Advertisers attending the American Association of Advertising Agencies 4 A's conference identify the major hurdles for online video advertising in 2010.
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Why Apple's Oscar Ad Won't Go Viral
March 09, 2010
Advertising Age - Michael Learmonth
Launched via traditional broadcast television, Apple's "Meet iPad" campaign is likely to not go viral because the company is not promoting the ad using social media and web video marketing.
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Digital Lift-Off
March 08, 2010
Forbes - Dirk Smillie
A study released by Outsell found that US advertisers are willing to spend more on digital media than print media, which includes email campaigns, online video ads and search marketing.
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Video Chat Is Where It's at -- but How Do Brands Fit in?
March 08, 2010
Advertising Age - Beth Snyder Bulk
A growing number of consumers are using video chat in conjunction with social networking to remain in touch with friends and family.
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Online Video's Rapid Growth Hits a Speed Bump [STATS]
March 08, 2010
Mashable - Samuel Axon
During January 2010, the average viewer watched 93 videos on the YouTube video sharing site, representing a 50 percent increase since January 2009.
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Mistakes We Make As Video Ad Salespeople
March 08, 2010
MediaPost's Video Insider - Ashkan Karbasfrooshan
Media reps selling online video ad units would be astute to position video as a better tool for branding and awareness campaigns.
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Marketers: Put Multi Back In Your Media
March 08, 2010
The Future is Here - WVMC
Web video marketers need to understand that video email marketing campaigns should be used to engage an audience in a meaningful way that affords an opportunity to analyze audience behavior.
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Wackiest Viral Marketing Campaigns
March 08, 2010
ABC News | Money - Dalia Fahmy
Companies, such as Reebok, are creating "faux videos" in the attempt to get the creative to go viral and reach an online audience without paying for advertising inventory.
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'Snapshot of America': These are Census Bureau ads? Go figure.
March 06, 2010
The Washington Post - Paul Farhi
The Census Bureau has created a mockumentary campaign called "Snapshot of America" which educates Americans about the 2010 Census Survey.
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